The return of the Heineken Cup gives us another chance to look at our recent Heineken Cup spot “Field of Dreams”.
Set in the year 2028, it follows a documentary crew to a disused stadium to interview the old groundskeeper. While he reminisces about the great games he’s seen on this sacred turf, the crew are disturbed to see that ghostly presences still play out great moments from matches, proving that “Greatness Lives On”.
Shot over one very cold and very long night in the east end of London by Knucklehead’s directorial duo Zak & Dan, a massive amount of effort went into the Art Direction of the Stadium. Huge sections of the stands were carefully dressed providing a believable disused stadium that has fallen into disrepair, while the pitch was covered in overgrown sections of turf cut from a local piece of land. To create a sense of realism around the action, the players were captured on a hand cranked camera so that the film could be double exposed to create the ghostly effect, while the post production was handled in Framestore, London. Finally the performance by veteran actor John Nolan provided brought a sense of warmth and nostalgia to the ad.
