In what is a perfect piece of comparative advertising for these recessionary times, McDonald’s in the U.S. have capitalised on Starbucks’ reputation as the home of the $4 coffee.
In doing so they have have reinforced their own value for money credentials while giving a major competitor a kicking, without even having the decency to help their awareness by naming them. Nice work.
i like it. Will people know it is starbucks they’re having a go at? Are they using starbucks colours?That brown looks like it might be.