As advertisers, it’s nice to learn that people are actually paying attention to your ads. Although, this clip from Ray D’Arcy’s show may be a case of people having a little too much time to examine our latest Heineken ad!
We received a request from D’Arcy’s production team to settle a dispute between a husband and wife who were debating the ‘logic’ of the sequence of events in our ‘One Green Bottle’ ad. Listen to our response, which was read out on the show last Thursday.
Have a listen here:
just a comment on one of your heineken print ads i saw recently which mentioned something along the lines of “solve the east-coat / west-coast rap divide”. fyi the east-coat / west-coast rap divide ended in the mid-late 90s thus the inclusion of this line rendered the ad (and to a lesser but possibly more serious extent, the brand) completely uncool.
for more information see:
http://en.wikipedia.org/wiki/East_Coast-West_Coast_hip_hop_rivalry