For the second time in a week I find myself writing about McDonalds. I haven’t been this enthusiastic about the brand since I was a child. But once again they have developed a wonderful piece of outdoor activity, proving that hugely effective consumer interaction is not restricted to on-line channels.
McDonald’s have taken their iconic permanent outdoor site at London’s Piccadilly Circus and created an interactive LED sign that lets passersby pose from a distance to create optical illusions like wearing a bowler hat or holding an umbrella or a bouquet of flowers. This brilliantly taps into the knowledge that this is one of London’s most popular spots for tourist’s holiday snaps and gives consumers a little something extra to remember their trip to London by.
In addition to the site itself McDonalds have set up a Flickr group to allow people to share their photos and a fan page on Facebook to deepen the engagement with consumers. All in all this is a very clever use of a site that could easily have become wallpaper and given McDonald’s real cut-through in probably the most cluttered advertising space in the world.
I like the football scenario
Hi, outgoing posts there
hold responsible’s for the interesting information
Hi, good post. I have been woondering about this issue,so thanks for posting. I’ll definitely be coming back to your site.
Where did you take from such kind of information? Can you give me the source?