Here’s some new international work we’ve just done for Irish Mist. The clients (Nora McNulty and Kevin Abrook from C&C) wanted to re-launch this whiskey liqueur in an elegant new bottle to a younger audience. Their main objective was to show the versatility of the product itself.

Irish people are known the world over as being incredibly social. We’re known for our natural ability to get on with others. Our simple idea was to show how easily Irish Mist mixes with other elements (ice, cola, lime etc.) to create the perfect drink under the tag line ‘ridiculously sociable’.

We shot them over a number of days in London with Ray Massey who specializes in shooting liquids. This campaign will be rolling out internationally over the next year.