Yes, it’s that time of year again, when we all dust off our whitest whites and go outside to hit a tennis ball against the house, dreaming of being the first Irish Wimbledon Champion. Hey it could happen! Okay maybe not for me, but it could happen for the thousands of Irish kids taking part in Shreddies Park Tennis sessions around the country.

This great initiative has been going for a long time, and for the last 21 years, it has been proudly sponsored by KitKat, but this year, Nestlé Cereals came to us with a brief to create some buzz around the fact that Shreddies now sponsor Parks Tennis.

First up, we created a logo for Shreddies Parks Tennis; it’s fun and it brings the product and tennis together.

Our whole campaign is aimed at all the Mums out there wondering what to do with the kids for the Summer, and in a very tongue-in-cheek tone, it’s about discovering your own little tennis star. Our ‘tennis pros’ have been photographed in over the top heroic poses, and dressed to resemble the famous tennis stars Rafa Nadal and Serena Williams.

Shreddies Parks Tennis coaching sessions cost no more than €30, so if you know any 6-17 year olds who want to work on their backhand, check out www.parkstennis.ie