This week sees the release of our new Heineken Music work. As part of the ongoing “Live every last drop” campaign, it once again focuses on the interesting life of a Heineken Bottle, but this time in a musical context.

The campaign started with the brief, which focused on the Heineken bottle being at the heart of great live music experiences. From there we worked at producing an overarching idea that would work just as well in digital and experiential media (including some great looking graffiti), as it would in more traditional advertising formats.

The campaign borrows heavily from music iconography, from album covers, rock posters and music videos to produce work that is as varied as the music genre’s themselves. In print, we worked closely with different artists to produce diverse imagery for rock, electro pop and electronica.

For the TV ad “Stages”, we traveled to LA to enlist the help of PSYOP, a production company who specialize in high-end CGI and post production effects, to create a non narrative, music video style spot. They created a 3D world in which the walls move Rubix Cube style to represent a continually moving stage with the Heineken Bottle at the centre of it.