Our new Diet Coke Outdoor posted this week. The shoot took place in London last June, with the model photographed by Irish photographer Conor Masterson, and the liquid shot by well-known specialist Ray Massey.
Diet Coke wanted to remind consumers about the refreshment that Diet Coke provides, not only physically but emotionally.
A mix of three copy lines will run with the poster -‘Love that feeling’, ‘Give your mood a makeover’ and ‘You don’t just taste it you feel it’.
We’d genuinely love to know what you think of it, so leave us a comment or some feedback. There could be some Diet Coke in it for you.
Andrea and Shay.
Awesome! Great idea and execution!
Well done guys, I was sitting in traffic this morning and I had the chance to have a really good look. Its lovely, really lovely. If there is any online work as part of this campaign pop it up as well. It would be nice to see how a lovely idea is executed online.
that’s cool
please tell me HOW a caffeinated sugar drink can provide emotional refreshment!
Yeah really love it. Nice fresh feel to it, sunshine in the background of the picture does of course help big time
Really love it. Although would a couple would’ve been more compelling!