Check out our new Heineken spot ‘Gigolo’ which was filmed in Argentina. As the agency producer I get to see lots of scripts. Not all of them get made. When I read the script initially, I loved the description of the improvised rooftop bar where a bunch of friends are hanging out – I thought I could literally see myself there.
It’s the second spot in a campaign we produced featuring the bottle as our main character. I loved this notion from the beginning. It’s kinda cool seeing what you’ve worked on for months and months come to life at last. So much time was spent researching soundtracks and negotiating with music companies for rights, it was a relief when everything was finally signed off and we got to go shoot the scripts.
At the time we filmed the spot, it was so important to get the sync right with the lyrics, so that the timing was perfect throughout. This meant listening to that track over and over on set during filming. It’s a great track, well… for the first 1,000 listens anyway!
Is that Sir John Mills in the old movie scene in the cinema?
No its not John Mills …. we actually filmed that scene in Argentina and then put the scene in during the post-production, grading it in b/w so it looks circa 1950s.
My name is Leandro and I am a junior art director, here in Brazil and I would say that I love the work of you.
This year’s Heineken is very good there!
Thank you and sorry for my English not very practical: D
nice work, well done guys.