They say that imitation is the highest form of flattery and no truer words came to mind when we saw this pic in the Checkout Top 100 brands, issue. Followers of our blog and work at McCann Dublin will be well aware of how proud as punch we are of the Powerade Never Give Up campaign of the last 3 years.

The one significant identifier for Powerade on shelf and on sports grounds around the country was its distinctive blue bottle. It made it unique in the clutter of orange sports drinks from Lucozade and Club Energise.

Having secured Powerade’s position as the fastest growing sports drink in Ireland over these last 3 years, its flattering to see the competition come out with a blue bottle of their own. We must be doing something very very right.