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September 25th, 2009
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A fantastic new TV and radio campaign has just launched for our newest client, 3 Mobile. The product is Best of Both 45 (BOB) and our idea is inspired by old skool arcade games using the ‘Bill’ character to explain the fantastic pre –pay/post pay product combinations on offer. Best of Both 45 is a capped bill pay package that allows you to top up like pre-pay whenever you want. The 30” animated TV advert was developed with animators D.A.D.D.Y who brought our idea of an old skool video-game vibe to life.
The animation brought the key messages (unlimited free texts, 300 free minutes to any network, top-up like pre-pay) to life through the world of video-game language. The classic video-game SFX were developed with Mutiny. There will also be a digital campaign to support this creative.
We also developed 3’s new neumonic end-frame for this advert which will appear on all broadcast formats from now on. This was developed with Piranha Bar.
Take a look and let us know what you think.
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I think that it looks good. But with the style with the theme of the ad, I would have gone with brighter colours to increase the visual appeal.
Bob would have looked better in the colours of 3, and the background could have been brightened up with blue as opposed to dull grey.
Just a thought.