This week sees the airing of our first campaign for Bord Bia, an account which we were absolutely delighted to be awarded last month after a tendering process which began in May of this year. The campaign is designed to make consumers more aware of the care and attention that goes into the products that bear the Quality Mark at different stages in production. The quality assurance scheme is all about ensuring that the process framers, growers and food processors go through reaches the highest standard.

The ad looks at the people who adhere to this process to see what it means to them, and ultimately what the benefit is the consumer. Quality assurance means peace of mind and in the current environment of recessionary woes and worry, what could be more important?

Above: Cast members take 5 on the Bord Bia shoot.