The “Man Inside The Jacket” campaign has been running for the last number of weeks featuring the autobiography of Ireland’s top potato, Mr. Tayto.  The concept was created by McCann Erickson and the book itself was written by double Z and designed by Four5One led by Marketing Director Rita Kirwan and has made it into bookstores around the country, as well as the Irish Times bestseller list.

The above-the-line campaign consists of outdoor, cinema and TV that promotes both the book and the Tayto brand. The outdoor work captures the spirit of the brands playful personality, while the TV and cinema uses the rich baritones of Hal Douglas to great effect in creating a spoof Hollywood trailer about the biography.

We are big fans of the book and campaign and are really proud of the ads. Well done Rita. What next on the horizon for Mr. Tayto? A movie perhaps? You just never know.