Every art director loves to have a go at liquidy shots from time to time. Every art director also loves beer. With our Heineken posters the planets aligned with liquidy beery goodness.

Shot by Ray Massey and retouched by Taylor James these posters remind us that beer, apart from being tasty, is also very very beautiful.

Behind the scenes: Custom-built glasses were made based on the interior of the the pint glass and bottle.

Behind the scenes: Each area of the liquid was carefully shot again and again until we were happy with the flow, the strength and the overall shapes created.