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March 2nd, 2010
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In 2010 it’s good to be over 50. That’s the overwhelming view of this hugely important but largely overlooked consumer market. The Pulse team at McCann Erickson have carried out an in-depth study of the over 50’s exploring their attitudes to a range of subjects including their outlook, social life, experience of technology, financial services, health and family.
Leo Moore will present these insights and their implications for brands at an informal breakfast briefing in the Sky Suite at the Radisson Hotel on Wednesday 24th March from 7.30am - 9.00am. As places are limited, please confirm your acceptance by calling Bairbre Kelly on 01-676 6366 or by email at bairbre.kelly@europe.mccann.com
[...] We presented initial findings from our PULSE Research project, ‘Over 50’s – Over the hill, or overjoyed?’ which was carried out by Leo Moore, Strategic Planning Director and Shane Doyle, Strategic Planner. We will be formally presenting these findings on 24th March at the Radisson Hotel, further details here. [...]