The iconic 1980s Lego ad ‘Kipper’, has returned to celebrate the toy’s 50th anniversary celebrations. The ad promotes Lego as a toy ‘requiring the imagination of the user to fully function’ and was not actually voiced by Tommy Cooper himself, but a voiceover artist. Could the ad have been the first ever viral? Back in 1981 people were exchanging VHS copies of the ad. Like Tommy Cooper’s catchphrase, the ad became viral before we knew what virals were – ‘just like that’.
The same technique was recently used by Swedish band for their ‘8 Bit Trip’ music video.
