Orlaith and Leo at the podium.
We packed almost 60 people into the Sky Suite at the Radisson Hotel in Golden Lane yesterday morning. We kicked the session off, with free Durex condoms (thank you SSL) for everyone. Not your usual morning conversation, but the over 50’s are a growing consumer market. More singles, separated and divorced around, who are active on the dating scene.
The Irish Times have 49% of their readers in 50+ category. Don’t think that the over 60+ run around looking for ads about how to hang onto their dentures. This lot are optimistic, travelling lots, taking up new hobbies, with busier social diaries than Glenda Gilson and with 6.6 billion in declared income. They have more time and in certain categories, like Health Insurance and Banking, they long for our attention. They are a target audience we just can’t ignore.
Leo Moore, our Strategic Planning Director took us through a 50 minute ride of fascinating insights that really demonstrate the size and scale of the opportunity. 80% of the wealth in the UK is held by 50+ consumers.
Above: Clare Duignan, RTÉ Radio Centre, Geraldine O’Leary, RTÉ.
Anne Connolly, Director, Ageing Well Network, opened the proceedings and said that “Making Ireland the best place in the world to grow old in” is on the government agenda. For more information on the presentation, contact Leo.Moore@mccann.com
