Well done to RTÉ and Animo on their new Retail Therapy TV programme with Fergal Quinn of both Superquinn and Senator fame. Fergal tells us ‘’Don’t open a shop, unless you like to smile’’ in this latest reality TV programme on Tuesday nights. Fergal also knows very well the critical importance of branding and marketing in business. What we like most is his simple, back to basics marketing approach.
He has taken a no-hope shop in Finglas and given it a new lease of life, a florist in the Liberties, where the shop didn’t even have the name above the door and a newsagent and deli business in Cobh called BMC that had really lost its way. The entry of the German grocery discounters into Cobh made the owner of this shop, Denis Murphy panic so much, he piled his windows with cheap nappies. What he didn’t realise was that the discounters weren’t his competition in the first place.
If you have missed this, three episodes are available to view on another nifty initiative, RTÉ Player. It is the most popular programme on RTÉ this week after Prime Time. I am not a bit surprised.
Here is the link: http://www.rte.ie/player/#v=1069281
