At McCann, we’re still really interested in the ‘Over 50’s’ market and our recent PULSE Research got a strong reaction from our clients and general interest levels are high. I think the €6.6 billion declared income amongst the over 65’s figure has got everyone thinking, particularly if this audience isn’t currently on your radar.
We issued a summary insert in this month’s Marketing Magazine, but if you would like to know more, or missed the insert, contact Shane.Doyle@mccann.com or myself Niamh.Moore@mccann.com and get yourself get a copy.
