This year, The Heineken Cup Final and the Champions League Final are happening on the same Saturday (22nd May). Given Heineken are major sponsors of both events they wisely seized the opportunity to create a monumental day in the pub for Irish sports fans. Pubs across the country were taking part and they already had the name: ‘Heineken Star Saturday’. All they needed was an idea to bring it all together. We took the idea that two great sports were coming together as our starting point. From there we were able to work together with all of Heineken’s agencies to develop a consistent theme from online to ontrade and from outdoor to radio. The photographer was Kevin Griffin and the retouching was done by Midas in London.
