SuperValu are now the proud sponsors of the GAA Football All-Ireland Senior Championship and we were tasked with producing stings for this prestigious sponsorship. After hours of research, a lot of doodles and countless cups of tea we realized the answer was staring us in the face the whole time. Here we have two organizations cut from the same cloth, they are both built from the grass roots up and they both serve every community in Ireland. There is this huge parallel between these two proud Irish organisations. EUREKA! Parallel was our answer.
The stings involve a very simple construct of a GAA action paralleled with an in-store SuperValu action. Each sting captures a moment of pride and passion that the GAA has, paralleled with the same pride and passion that SuperValu staff have.
A big thank you to Luke Franklin and Fiona Kinsella of Jumper Productions who made this all happen and look amazing. Also we’d like to say a big thanks to Margaret, Maighread, Lisa and John for their patience on a very long day. And as for the McCann’s team, well we had a great time from start to finish.
