We were asked to produce stings for the Ray D’Arcy Show on Today FM and outdoor posters to promote HB Iceberger, Ireland’s No. 1 ice-cream for Unilever. We had heard myths of an Iceberger loving Yeti. Our job was to find this elusive Yeti, sorry, to find this elusive ‘Iceberger-loving’ Yeti. Easy! After days of examing old grainy photos, we found a few clues leading us to his agent. His agent set up a meeting, so we flew to somewhere very cold.
On meeting the Yeti, we found out his love for Icebergers started a long time ago after being sent to Irish college for the summer. He wouldn’t go into anymore details. He’s very private! Luckily he has a home studio in his Ice Cave, so we spent the day eating Icebergers and recording his reactions. Considering he’s very shy, he did extremely well. Thanks to everyone involved, hope you enjoy.
Above: Our Yeti sprawled across 6 Sheets and Bus T-Side formats.
Above: Andrea, David and Ross bump into the Yeti in the local Spar.
