If you have ever looked at an ad and wondered ‘how did they do that?’ – then wonder no more. Even the simplest of ads take a lot of hard work, detailed planning and major co-ordination. Everyone behind the scenes are essential and play a vital role in order to get the job done to the highest standards.
Just take our new campaign for Low Low butter, which is currently running on TV and in cinema. Speers Films took on the demanding task of producing the ad, along with the aid of brilliant director David Hartley.
The ad was shot in various locations around Dublin, over two days.
I went along with my own camera to film the ‘making of’ – to show how everything comes together. This partly involved ducking under huge lights, tripping over long cables, trying not to get in the way of the actors and ignoring quizzical looks from the crew. Capturing all those mad and stressful moments right before the director shouts ‘ACTION!’. Technically, it’s the Assistant Director who shouts that – see for yourself!
