The Chip Shop Awards was set-up to reward spec and unsanctioned ideas. It doesn’t take itself too seriously, and makes fun of D&AD, but it does have proper international judges and there are some serious catagories among the daft ones like ‘Best politically incorrect’. They like to refer to the spec or scam ads as ‘Creativity with no limits’.
I’m sure it will continue to grow at a tremendous rate and become more and more recognised as the other major awards clamp down on unsanctioned work. We were nominated in the ambient category for our idea for Eurosport HD. The idea is to turn a soccer pitch into a giant TV, complete with Eurosport HD logo to dramatize the quality of HD sports footage.
As the ad hasn’t yet been made we’d happily progress it for any TV manufacturer or sports channel that was interested.
