In the spirit of Christmas, and Coca Cola, our creative team at McCanns came up with a very generous way of “Sharing the Happiness” this festive season. Enlisting the help of our friends at Eclipse Media, we installed a six sheet mini-can dispenser in several Shopping Centers around Ireland to the delight of the general public. With a simple wave of the hand, the six sheet dispenses a free can of either Coke, Diet Coke, or Coke Zero, with a total of 50,000 of them being given away over Christmas. We went out to one of the locations, the Ilac Shopping Centre, to film this mechanical gift giver in action and to see the reaction of its users.
Take a look….
