Steve Simpson – Saved from a Life of Pies

We were psyched to have Steve Simpson with us in the Agency for a beer and a chat on a Friday afternoon.

Steve gave up his part time job in the pie factory in Northwich (where he grew up) and went on to work on comics ‘The Dandy’ and ‘Beano’ and later classic 1980’s animation on ‘Teenage Mutant Ninja Turtles’ and ‘Count Duckula’.

His latest work for local Irish clients Inferno Sauce and Cavistons coffee really demonstrate his unique skill at pack design; even his bar codes are beautifully illustrated.

Steve has worked with McCann’s on HB Ice-cream and Lollipop Day in the past as well as a host of big brands including Vodafone and 7-up.

Steve is also one of the guest speakers at Offset this year – to read more about Steve’s work go here: http://www.stevesimpson.com/

Irish Cancer Society Daffodil Centres sprouting nation-wide…

There will be 30,000 new cases of cancer diagnosed next year in Ireland and 1 in 3 people in Ireland will be affected in some way by the disease.

We attended the Irish Cancer Society’s Daffodil Centre’s launch yesterday morning in the Conrad Hotel and were really impressed with the work that the Society have accomplished with their current group of 6 Daffodil Centres. Mr. Bill McCabe (Chairman) told the group that the Society’s hope is to add 7 more centres nation-wide and continue to provide a unique way of bringing Cancer Information Services to hospitals, where advice and support can reach people in times of great need.

We commend the team on their work and wish them the best with the fund-raising in the months to come. And of course, if you’d like to donate call 1850 60 60 60.

Artists in Residence…

My colleague Jen Maher and I joined Colin Doyle and Amanda Moran in the Residence Bar for the Eclipse Media Christmas bash back in December. It was great to celebrate with the guys and see our work for Coca Cola given such prominence on the night.

We have run several high profile outdoor campaigns with Eclipse on behalf of Three Mobile, Nescafe and Coca Cola and are always blown away at how they turn every challenge into an opportunity.

And it’s not just our clients they do superb work for – I especially liked the ‘industry first’ work they did for Philadelphia last year, where we saw touch screens embedded into 6 sheets. Consumers could navigate their way around the recipes and ingredients with an option to email the recipes to themselves. This allowed the client the ability to capture data as the software had a built in tracker for the most popular sites, days, recipes and amount of time spent on each page.

Here’s to another great year of innovation guys!

December 2011, Coca Cola, Open Happiness can dispenser

December 2011, Coca Cola, Open Happiness can dispenser

April 2011, Three Mobile, i-phone campaign

April 2011, Three Mobile, i-phone campaign

November 2011, Philadelphia ‘Love it’ campaign

November 2011, Philadelphia ‘Love it’ campaign

Success for CervicalCheck with almost 1 million smears to date.

The latest annual report for CervicalCheck shows phenomenal results have been achieved for McCann Erickson work over the last 2 years.

Results during the second year include providing 308,130 free smear tests to 279,877 women. And since the programme launched to date, almost 950,000 smear tests have been processed and more than 710,000 women have had at least one free CervicalCheck smear test.

The National Cancer Screening Service were a superb client of McCann’s. We loved this account, the client and the fantastic effectiveness of the campaign. This is the power of an idea advertising a simple message and it is great to see these results.

Due to the consolidation of the advertising for NCSS with the HSE, we no longer work with this client but we’re delighted with these results.

Galway Arts Festival Fun

I checked some of the visual arts delights at the Galway Arts Festival last week-end on a rainy Saturday afternoon. Despite the location (in a large shopping centre on the edge of town) the Hughie O’Donoghue exhibition entitled ‘The Road’ was impressive and included some of his monumental pieces. The show is also the premiere of his new work ‘Road’ a painting in 60 parts. The eye is drawn along what seems like a vast line of canvases, all of which evoke merged memories from snapshots of family portraits, half forgotten book illustrations and historical documents.

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What also, surprisinlgy, grabbed my attention in the same location was a collection of contemporary Irish crafts including jewellery, furniture and ceramics. My favourite was a beautiful lunula made from delicate white crepe paper and gold leaf (not sure how this would have survived in the downpour outside).
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After a nice cup of tea in my favourite tea shop in Galway (Cupan Tae), I popped into the Galway City Museum and saw a little gem of an exhibition, of the works of Charles Lamb (1893-1964). Lamb actually began his career as a humble house painter in his native Armagh before becoming a fully fledged Royal Hibernian Academician. His landscapes, especially his skies are sublime and his depiction of the toil and labour of the West of Ireland peasants is moving. I really loved his little black chickens in his cottage series – painted as mere suggestions in black and red.
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A ballsy approach

This is my favourite overt exploitation by a brand, of Wimbledon this year.

Cancer Research UK ran a tongue-in-cheek press ad by Rainey Kelly Campbell Roalfe/Y&R alongside Wimbledon coverage in national newspapers.

The ad takes a lighthearted approach and aims to prevent men ever needing to ask for “new balls please” by encouraging them to be aware of symptoms of testicular cancer.

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The ad says testicular cancer is “over 95% curable” and instructs men to “Know your body and get any unusual changes checked out.”

Anyone feeling a bit peckish?

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Here’s our latest poster for Charleville cheese. This time we’re advertising the Family Value pack which, as anyone from the cheese obsessed town of Charleville will tell you, goes an awful long way.

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A big thank you to Jennifer Hall (our client), Trevor Hart (the photographer) and an extra special mention to Clare Ferguson (the food stylist) who pulled out all the stops to produce the ultimate mega roll.

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Shay, Jennifer and Andrea on set doing their very best not to tuck in.

Consumer attitudes to shopping and pricing will continue to enforce price competiveness

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There is no doubt the marketplace is incredibly competitive at the moment and the consumer will continue to reap the benefits.

The National Consumer Agency (NCA) has published its latest consumer research relating to shopping and pricing. The survey, conducted recently by Amárach Research, tracks consumers’ attitudes to shopping and pricing in general, and also specifically with regard to grocery shopping.
Here are some of the key results:
• We have a much more confident ‘price conscious’ consumer mindset – 71% of consumer’s state that they always or sometimes shop around for better prices and 56% of consumers state they are aware of the price of everyday goods.
• Retail continues to lead the way in terms of price competitiveness – Supermarkets (71%) rate highest amongst consumers in relation to getting reasonable value for money.
• We are far less discerning about branded products depending on the category – Own brand goods account for 35% of an average weekly shop. Consumers are more likely to choose branded beer (89%), tea/coffee (84%) and baby products (81%); for own brand goods consumers are more likely to purchase toilet tissue/kitchen rolls (74%), household cleaning products (67%) and milk (56%).

http://www.consumerconnect.ie/eng/News_+_Research/Press%20Releases/7_in_10_consumers_shop_around_for_better_prices.html

Lolly Launch

We had a blast at the Lollipop launch on Friday! Lorraine Keane, Sonny Knowles and The Dublin Gospel Choir were there to get the crowd on Henry Street going.

 

Collections have continued over the week-end. Our outdoor, radio, digital and press campaign all broke last week.  Please donate if you can and help us continue raise funds for research into Oesophageal Cancer.

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Lorraine and Sonny launch Lollipop Day 2011

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The Lollipop team, left to right (Steve Sargent, Martina Martinez, Andrea Galligan and Noelle Ryan)

Lollipop Lunch

andrea-galligan2blogwhiteWe celebrated Lollipop Day today with an internal fund raiser over tea and cake.
There were prizes for best dressed lady and gent. Congratulations to Yvonne O’Toole and Kevin Keenan for their pink combo’s.
We are heading down to the Lollipop launch on Henry Street now – we have Lorraine Keane, The Dublin Gospel Choir, and Sonny Knowles lined up to help out.
See you there!
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Calling All Artists

andrea-galligan2blogwhiteTo celebrate Three’s new ‘brand look’ we launched a creative competition today to find the hottest new illustrative talent in Ireland. There are fantastic prizes for the winners (€2k and an i-Phone 4 for the overall winner, and €500 for the 3 runners up) as well as the chance to have their work showcased in up-coming Three campaigns.

 

Three have already commissioned local Irish illustrators for forthcoming projects and would love to supplement this work with up-coming Irish design graduates and new illustrative professionals. We are also super chuffed that BRENB (Mr. Offset himself) is on board as judge and mentor to our young upstarts.

 

http://www.iloveoffset.com/welcome/
http://www.alwaysreadthesmallprint.com/welcome/

 

The competition is now open and entrants can up-load their work to www.three.ie/blankcanvas. All entrants work will be showcased on the site.

Winners will be announced in April and an appropriate soiree will be arranged, full details of which to follow!

Look out for a blank canvas in a bar or art college near you…

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Above: Photocall with the judging panel in GBS this morning (Shay Madden – Creative Director with McCann Erickson, Elaine Carey – Sales and Marketing Director for Three and BRENB/Bren Byrne – Illustrator and director of The Small Print)

Technology continues to transform our personal and professional lives

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I read a really interesting article in the Observer over the week-end around how technology firms are on the brink of innovations that will transform our personal and professional lives.

Here are a few key trends to expect:

1. Already, one-third of Facebook’s traffic is generated by mobile, and as these devices become ubiquitous we will become less reliant on a fixed screen.

2. It is thought by 2015 augmented reality glasses will be mass market where everything you do now at your desktop will be superimposed in real time in the world around you.

3. Facebook already holds swaths of information about us and is serving discreet targeted ads at the side of our profiles but this is just the beginning as we’re 8-10 times more likely to buy based on personal recommendations – the possibilities are exponential and the business model needs to catch up quicker than the technology is developing.

4. Conversely, as technology permeates every aspect of our lives, ‘disconnecting’ will become a luxury. Boutique hotels already proudly advertise their lack of Wi-Fi.

This is such an interesting area to watch!

Read the full article here:

http://www.guardian.co.uk/technology/2011/jan/16/facebook-future-smartphones-social-media

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Do things you never thought possible with 3Pay

andrea-galligan2blogwhiteHere is the first product ad under the new ‘3 your mind’ campaign theme. With 3 you can do things that you just never thought possible.
In this instance the lady in the apartment has magically taken on the properties of the product ‘3Pay’. Now she can talk to anyone on any network for free at weekends. She can even talk directly to the characters in a dodgy soap opera!

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We also launched with special outdoor formats including an Aircoach wrap and a special 240 sheet in Dun Laoghaire Dart station to bring the idea to life in larger high profile formats. Also take a look at our Luas domination which broke the standard formats of the tram!

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240 Sheet in Dun Laoghaire.

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3Pay Luas domination.

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Our national press campaign also demonstrated the core campaign idea of doing things you never thought possible, and you can also listen to our radio ads below.

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3Pay Press.

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A little lolly goes a long way

Lollipop Day is Friday 26th and Saturday 27th of February this year. There are around 400 new cases of Oesophageal Cancer diagnosed in Ireland each year. Prognosis is poor with 90% of patients dying of their cancer. Lollipop day was launched in 2001 to raise awareness and fund research into Oesophageal Cancer.

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The campaign has grown bigger than ever this year, with an integrated approach across advertising, P.R. and digital. With this in mind, we gave the campaign an overhaul with a bold new look.

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The P.R. launch managed by Drury Communications kicks off this Friday at 1pm in St. Stephen’s Green Shopping Centre. The public are invited to sign the Lollipop Wall and pledge their support to Lollipop Day. There will also be a sing song with a local school choir. We hope you can join us.

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OCF Wall

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Universal McCann negotiated an excellent press campaign with Metro Herald where these key P.R. events were communicated. Padraig Harrington came on board again as our brand ambassador. He was also the voice of our radio advert.

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Gaumina also came on board this year as a digital partner. The digital campaign focused on developing a strong presence in social media. This was promoted by building appropriate content on-line and seeding through relevant forums. There was also an investment in online advertising to boost traffic to the Lollipop Day website.

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