We're one of Ireland’s leading full service communications agencies. Our philosophy is simply, the Truth Well Told. We believe in finding the truth about a category, a brand or a consumer and amplifying it bravely and creatively.

Do things you never thought possible with 3Pay

Posted on May 21, 2010 by Andrea.Galligan

Here is the first product ad under the new ‘3 your mind’ campaign theme. With 3 you can do things that you just never thought possible.
In this instance the lady in the apartment has magically taken on the properties of the product ‘3Pay’. Now she can talk to anyone on any network for free at weekends. She can even talk directly to the characters in a dodgy soap opera!

We also launched with special outdoor formats including an Aircoach wrap and a special 240 sheet in Dun Laoghaire Dart station to bring the idea to life in larger high profile formats. Also take a look at our Luas domination which broke the standard formats of the tram!

240 Sheet in Dun Laoghaire.

3Pay Luas domination.

Our national press campaign also demonstrated the core campaign idea of doing things you never thought possible, and you can also listen to our radio ads below.

3Pay Press.

A little lolly goes a long way

Posted on February 25, 2010 by Andrea.Galligan

Lollipop Day is Friday 26th and Saturday 27th of February this year. There are around 400 new cases of Oesophageal Cancer diagnosed in Ireland each year. Prognosis is poor with 90% of patients dying of their cancer. Lollipop day was launched in 2001 to raise awareness and fund research into Oesophageal Cancer.

The campaign has grown bigger than ever this year, with an integrated approach across advertising, P.R. and digital. With this in mind, we gave the campaign an overhaul with a bold new look.

The P.R. launch managed by Drury Communications kicks off this Friday at 1pm in St. Stephen’s Green Shopping Centre. The public are invited to sign the Lollipop Wall and pledge their support to Lollipop Day. There will also be a sing song with a local school choir. We hope you can join us.

Universal McCann negotiated an excellent press campaign with Metro Herald where these key P.R. events were communicated. Padraig Harrington came on board again as our brand ambassador. He was also the voice of our radio advert.

Gaumina also came on board this year as a digital partner. The digital campaign focused on developing a strong presence in social media. This was promoted by building appropriate content on-line and seeding through relevant forums. There was also an investment in online advertising to boost traffic to the Lollipop Day website.

What could you do with €5,000?

Posted on January 26, 2010 by Andrea.Galligan

We have just gone live with 3’s new Business campaign which includes press, radio and digital. We wanted to show the potential cost savings that are available to small and medium businesses when they switch their business phones to 3.

We articulated this notion by presenting tangible examples of this cost saving. This could include a year’s supply of couriers, new computer equipment or something more light-hearted such as a team building event like paint-balling.

We shot the photography in studio with Trevor Hart and had one (very cold) morning location work with Paintballing professionals in Bray. The campaign has also been translated into radio and digital. Take a look here:

Press (click to view at a larger size).

Radio Ads.

Ray and Andrea on the paint-balling shoot.

Give more. Give three

Posted on November 24, 2009 by Andrea.Galligan

Yes… it’s that time of the year again and we’ve just launched 3’s Christmas campaign on TV, press and radio.

The photography which is used in TV and press was shot with photographer Trevor Hart and tells the festive stories of various Christmas gift givers.

Above: 3 Christmas Press: Click on each to view at a larger size.

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BreastCheck photo shoot

Posted on November 20, 2009 by Andrea.Galligan

BreastCheck asked us to refresh their current suite of photography to inject a fresh sense of energy into the existing campaign.

We invited ladies from all over the country, from both rural and urban areas and also brought back some familiar faces from the previous campaign.
The 15 ladies chosen reflect the broad demographic of women in Ireland aged 50 to 64. We also sought advice on this from the BreastCheck screening team, on the ladies that they see coming through the doors of their units every day.

Above: The current BreastCheck TV ad.

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8 Bit BOB launches on TV

Posted on September 25, 2009 by Andrea.Galligan

A fantastic new TV and radio campaign has just launched for our newest client, 3 Mobile. The product is Best of Both 45 (BOB) and our idea is inspired by old skool arcade games using the ‘Bill’ character to explain the fantastic pre –pay/post pay product combinations on offer. Best of Both 45 is a capped bill pay package that allows you to top up like pre-pay whenever you want. The 30” animated TV advert was developed with animators D.A.D.D.Y who brought our idea of an old skool video-game vibe to life.

The animation brought the key messages (unlimited free texts, 300 free minutes to any network, top-up like pre-pay) to life through the world of video-game language. The classic video-game SFX were developed with Mutiny. There will also be a digital campaign to support this creative.

We also developed 3’s new neumonic end-frame for this advert which will appear on all broadcast formats from now on. This was developed with Piranha Bar.

Take a look and let us know what you think.

We ‘love this feeling’…

Posted on July 28, 2009 by Andrea.Galligan

Our new Diet Coke Outdoor posted this week. The shoot took place in London last June, with the model photographed by Irish photographer Conor Masterson, and the liquid shot by well-known specialist Ray Massey.

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Eboy makes you happy

Posted on May 27, 2009 by Andrea.Galligan

galliganwhitby-blog

We have just posted Coke’s ‘Open Happiness’ eboy outdoor campaign and we are more than happy about it!

Eboy Dublin outdoor ran last year and was loved by teens – in fact the response was so strong Coke posted hundreds of posters to die-hard Coke fans. Teens connected with the fact that their city was given such local relevance especially by a big global brand like Coca Cola; so with this in mind we commissioned eboy Galway, Cork and Belfast illustrations.

blogcorkeboy

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