One of our newest clients, the Health and Safety Authority,
recently came to us with a interesting task – make SME owners aware of their website, BeSMART.ie. BeSMART is a free online resource where business owners can complete a health and safety assessment.
First we gave the assessment a go ourselves. We quickly realised the McCann Erickson was a death trap and it was an absolute wonder that more of us weren’t dead. Some postulated that we were all already dead and this was a kind of weird 6th sense-ish purgatory.
Several hours later, as we got hungry, we came to the conclusion we were probably still alive and we’d better get to work. So we came up with a campaign which challenges people to find the health and safety issues in a photograph of an ordinary workplace.


It’s tricky.
And that’s the point – it can be tough to keep up to speed with the health and safety issues in your workplace. But, if you log onto BeSMART.ie the online assessment will do it for you.
Have a listen to our BeSMART radio here…
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