“Daddy, what happens to Good Ideas when they Die?”

“Well son, some of those ideas just disappear, never to be seen again. But sometimes those ideas – you know, the really extra special good ones…well, they live on forever kiddo. You see son, there ain’t no point in just letting a good idea die in vain. Heck, it wasn’t the ideas fault that it died. No sir. So we immortalise them the only way we advertising folk know how – in a retro 1970s Viewmaster toy.”

Check out our “Good Ideas that Mostly Got Away” Viewmaster next time you’re in our reception.

BeSMART.ie

One of our newest clients, the Health and Safety Authority,
recently came to us with a interesting task – make SME owners aware of their website, BeSMART.ie. BeSMART is a free online resource where business owners can complete a health and safety assessment.

First we gave the assessment a go ourselves. We quickly realised the McCann Erickson was a death trap and it was an absolute wonder that more of us weren’t dead. Some postulated that we were all already dead and this was a kind of weird 6th sense-ish purgatory.

Several hours later, as we got hungry, we came to the conclusion we were probably still alive and we’d better get to work. So we came up with a campaign which challenges people to find the health and safety issues in a photograph of an ordinary workplace.

It’s tricky.

And that’s the point – it can be tough to keep up to speed with the health and safety issues in your workplace. But, if you log onto BeSMART.ie the online assessment will do it for you.

Have a listen to our BeSMART radio here…

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S’up?

ray-jed-blog-picIt’s like, Three came to us and they’re all like, “we’ve got this like, amazing Prepay offer where you can like get all you can eat data ok and like, free any network texts and like, free three to three calls,” so like, we came up with this like, advertising campaign with Jedward like doing their thing and calling and texting and twittering each other even though they’re like, in the same room and stuff ‘cos like, John and Edward are like an extreme example of like, our audience ok, so like they can never be too connected, and that’s like why prepay from 3 is like sooooo perfect for them. We hope you like, like it.

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The Karaoke Jogger

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Our wonderful friend, the wonderful photographer Donal Moloney has just created something really special.

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I saw the first video a couple of months back and basically thought he’d gone mental.

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Was his family aware of what he was doing in the shed? Did he require an extended period of hospitalisation?

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None of it made any sense.

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But then he just kept doing it.

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Video followed video.
Zepplin. Faithless. Tupac. Jagger.
Getting better every time.
The Karaoke Jogger was born
In my opinion it is genius.

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Jagger is my fav.

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Check out the clips below – watch them all.

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Cliff rules

cliff51 Over a 52-year career, he has become a fixture of the entertainment world. He has amassed hundreds of gold and platinum discs and awards, including three Brit awards and two Ivor Novello awards. He has had more than 130 singles, albums and EPs make the UK Top 20, more than any other artist. He has achieved 14 UK number one singles and is the only singer to have had a number one single in the UK in six consecutive decades. He is the biggest selling singles artist of all time in the UK, with total sales of over 27 million and UK album sales of over 18 million. He has sold more than 150 million singles worldwide… and he inspired our latest Heineken Christmas campaign. 
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We just swapped out the mistletoe and wine for mistletoe and beer.
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xmas-48-sheet
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Evil Clowns

ray-swan-clownSince I was a young child I have always felt a sense of unease in the presence of clowns. This is hardly unique. With their oversized feet and undersized cars they flippantly toy with the rules of proportion, and as an Art Director I find this particularly disturbing. They also waste perfectly good pie. Unforgivable.

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Their self appointed leader, a certain R. McDonald Esq., has always freaked me out. Admit it – there’s always been something really Stephen-King-novel-waiting-to-happen about that one. So imagine my delight when the thin mask of sanity finally slipped from his large featured face to reveal the psychotic tendencies beneath.

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Check out this Oscar winning proof from directing team H5.

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Logorama from Marc Altshuler – Human Music on Vimeo.

Bloom just keeps growing and growing

rayswanbloomBloom is Ireland’s single biggest garden event, and with so much going on, it wasn’t a big stretch for us to come up with our ‘Ireland’s biggest garden festival’ campaign. The campaign, which spans press, radio, transport and digital, brings to life in a very visual way, the size and scope of this great five day event in the Phoenix Park.

We would like to think that this print warrants a second or even a third look, there are so many little details that we’ve manage to include (spot the nudists).

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The 3D type and extensive comping was done by Walter MacLachlan of iCraft. Check it out below, the event takes place over the June bank holiday weekend and since kids go free, it could be a good day out for the whole family. I’m especially interested in the Beer Garden with its Magical Perennial Beer Trees.

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There are no nudists by the way.

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Bord Bia Bloom 2010

Click on the image to view at a larger size.
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