McCann Erickson began its life in Dublin in 1991 with just one client and has grown to become one of the leading Irish communications agencies. We have a hugely talented and experienced team of 50 people and billings of €40m. At the heart of our business is an ambition to tell the truth about brands and tell the truth better than any other agency.

· We think relentlessly about ideas, not just ads.

· We think about brands

· We think about business and bottom line results.

The serious pressures and demands on business today means that some clients get little time to think about what they want to achieve. We have a mantra at McCann Erickson Dublin. We think smarter so we can act faster. We have one of the most powerful proprietary strategic processes in the business that demands we think upfront, in a very collaborative way, with our clients to tackle their business issues. That unique process is called Demand Creation™
.

We were the first agency in Ireland to have its own two way viewing facility, in house, to ensure we spoke to consumers regularly to gain insight and we have a proven track record in consumer understanding. Our Pulse™ programme seeks to uncover real actionable insight. We produce key reports to engage our clients and keep them up to date on consumer fears and motivations and the issues that affect brands.

To put it very simply, our work, works. Out track record at AdFx is consistently excellent.

Some recent highlights include:

· With Coca-Cola Ireland, we drove Powerade sales by +42% through our ‘’Never Give Up’ campaign; an enduring brand idea now in its third year.

· For Ray Coyle at Largo Foods, we have given Mr Tayto a real life - a digitally lead idea that ensured Tayto sold an additional one million packets of crisps.

· An idea for Tullamore Dew, Smooth by Nature, that has made it is the fastest growing whiskey in the world.

· Our work for Breastcheck that beat Millward Brown awareness norms by a staggering 20%. The campaign clearly explained how easy and simple a Breastcheck examination really is.

· For Diet Coke we created a retail event by re-designing its bottles and cans with the limited edition ‘Design cans’. This in turn led to an enormous fanbase increasing sales by 5%.

· We developed the fully integrated CervicalCheck campaign, including the brand identity and logo design for the National Cancer Screening Agency.

· We work with one of the most successful beer brands in the world, Heineken, where we are proud of our outstanding track record in engaging consumers with world class ideas and we continue to produce award winning creative across each Heineken consumer touch point - growing ticket sales for Heineken Synergy Music by a stunning 50% and developing Heineken Cup ideas that have become regular PR and digital events.

· We built the Opel Gaelic Players Awards to build awareness for an international car brand, bringing it closer to Irish consumers.

· We took the Coke Side of Life and ensured it was powerful locally. The Coke side of Dublin poster was one of the creative highlights of 2008.

Our creative and effectiveness track record is outstanding and consistent.

· We are passionate about delivering huge ideas and big results.

· We think smarter so that we can act faster.

· We are incredibly professional and believe in 100% financial transparency in how we do business.

· We find the clients we work with are collaborative, incredibly challenging, relentless and smart.

· We like to believe they are in very good company.