We have just gone live with 3’s new Business campaign which includes press, radio and digital. We wanted to show the potential cost savings that are available to small and medium businesses when they switch their business phones to 3.
We articulated this notion by presenting tangible examples of this cost saving. This could include a year’s supply of couriers, new computer equipment or something more light-hearted such as a team building event like paint-balling.
We shot the photography in studio with Trevor Hart and had one (very cold) morning location work with Paintballing professionals in Bray. The campaign has also been translated into radio and digital. Take a look here:
3 Mobile burst into January by launching their new campaign for Contract Free 3Pay Broadband.
The big idea behind the campaign was that 3Pay Broadband is mobile broadband with all the benefits of fixed line, but without the hassle.
There are no contracts, no wires and no bills to tie you down. Its Broadband you can use on the go, whenever you like.
Following this lead the creative concept was to develop a ‘no strings attached’ using humorous relationship metaphors as powerful copy headlines. We lead with three engaging lines: ‘Looking for an open relationship?’ ‘Not looking for commitment?’ and the playful ‘Fancy a fling?’
Golden Square.
Dart Card.
48 Sheet.
We also had the opportunity to develop a 96 sheet special which was extremely eye catching and appealing.
Check out our new stings for 3’s sponsorship of Xpose. These stylish spots were inspired by pin ups of the 1950’s and the favourite pastime of women everywhere… gossiping!
We think they’re fun and fresh, and create a strong link between the show and the fact that with 99.5% population coverage, you can gossip anywhere with 3.
The illustrations were done by Syd Brak of Folio, and the graphics and animation were done by our neighbours Piranha Bar.
A fantastic new TV and radio campaign has just launched for our newest client, 3 Mobile. The product is Best of Both 45 (BOB) and our idea is inspired by old skool arcade games using the ‘Bill’ character to explain the fantastic pre –pay/post pay product combinations on offer. Best of Both 45 is a capped bill pay package that allows you to top up like pre-pay whenever you want. The 30” animated TV advert was developed with animators D.A.D.D.Y who brought our idea of an old skool video-game vibe to life.
The animation brought the key messages (unlimited free texts, 300 free minutes to any network, top-up like pre-pay) to life through the world of video-game language. The classic video-game SFX were developed with Mutiny. There will also be a digital campaign to support this creative.
We also developed 3’s new neumonic end-frame for this advert which will appear on all broadcast formats from now on. This was developed with Piranha Bar.
It’s always nice when you win a pitch, but it’s particularly gratifying to win an account like 3, Ireland’s fastest growing network. 3 appointed us as their lead strategic agency on their advertising account last week, after a competitive pitch.
The €10m account is a superb opportunity to ensure that we let consumers know just how good ‘3’ really are, for both mobile and broadband services. One thing we know for sure is that ‘3’ will win in this market. What appealed to us most is their relentless ambition to beat the competition and their focus on doing things that are relevant for consumers. We will work closely with Mindshare, their strategic media agency to ensure we provide insight and ideas that build their business.
You may not know this, but 3 is owned by Hutchison Whampoa, one of the largest companies on the Hong Kong Stock Exchange, with a track record of telecoms innovation. 3 is Ireland’s fastest growing network and the market leader in mobile broadband.
Having more than doubled its customer base since 2008, 3 has over 400,000 customers including 150,000 mobile broadband subscriptions, 250 employees, 21 3Stores and over 400 retail outlets. At the end of December 2008, 3 was awarded the National Broadband Scheme contract to connect the remaining 10% of rural Ireland without high speed broadband. So, there are lots of good reasons to choose them. What’s even nicer is the feedback we received detailing why we were appointed to run their account:
We have just gone live with 3’s new Business campaign which includes press, radio and digital. We wanted to show the potential cost savings that are available to small and medium businesses when they switch their business phones to 3.
