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February 10th, 2010
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“The devil’s in the details” has a number of different meanings. But all of them boil down to just one thing - that it’s often the smallest details which make it stand out from the rest. A fact I was really delighted to see with all the entries into our recent McCann Erickson ‘Bake Off’ 2010.
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Boy oh boy did they rise to the task, it was like walking into sweet smelling, calorie-laden, good old fashioned ‘Cake Shoppe’. Our Judges Ciara and Stephen from Easy Food magazine had 14 entries to choose from and had a mighty task in hand – but they too rose to the challenge. I certainly would not have fancied being in their shoes, well, maybe the tasting part!
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So without further delay, I hereby give you our winner - Shane Doyle and his superb healthy ‘part of your 5-a-day’ Carrot Cake.
Shane was closely followed by Ciara Gallogly, and her first ever baking attempt, ‘Mini Victoria Sponge with homemade strawberry preserve and fresh cream filling’.
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Shane’s blow-by-blow account of the baking process for his winning cake.
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The runner-up entries.
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Special mentions were awarded to Matt, a veteran of the Bake Off’’s, with his Almond & Walnut Valentine Cake, and also to Ray who caused great debate with the judges with his amazing selection of Breads, also beautifully presented I might add. One final prize was awarded to another ‘newbie’ for sheer creativity, Dave’s brilliant ‘Burger & Chips Cake’.
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We then took donations from anyone who wanted to sample all the goodies, with €100 raised in aid of The Rape Crisis Centre.
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Everyone who took part made a fantastic effort, with many home trial runs before the day, and all were beautifully presented to our judges. Thanks to all who took part and of course to Easy Food Magazine for their fantastic support.
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