Bord Bia continues to attract the women of Ireland.

Posted on October 7, 2011 by Shay.Madden

It looks as if interest in the presenter of our Bord Bia commercials continues unbounded. Not only is Lachlann a fantastic actor, a damn good presenter for Bord Bia, a really good cook (he’s cooked professionally you know) … but he’s also … well how can we put this … quite a big hit with the ladies out there. This audio clip comes from the Ray D’Arcy radio show last week. Have a listen….

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Why does Irish lamb taste so amazing?

Posted on June 29, 2011 by Shay.Madden

Here’s our second tv commercial for Bord Bia as part of the ‘Your food is our passion’ campaign. This time we are extolling the virtues of Irish lamb. Just why does it taste so damn good? Allow Lachlann (our presenter) to explain …

Bloom

Posted on June 16, 2011 by Sarah.Maher

If you were not one of the 90,000 people that made it to Bloom over the June bank holiday weekend, here are some photos of some of my favourite gardens.

The Chinese Garden was gorgeous. Very tranquil all thanks to a rendition of Oh Danny Boy being played on what I can only describe as a traditional Chinese piano type thingy.

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The Fern Garden surprised me, I didn’t think a load of ferns could look this good.

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More gorg flowers…think they are called Foxgloves.

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Your food is our passion.

Posted on April 21, 2011 by Shay.Madden

Today sees the launch of our new campaign for the Bord Bia Quality Mark. This commercial is aimed at reigniting the nation’s passion for cooking and enjoying Irish chicken.

Beautifully shot by Brian Durnin, brilliantly edited by Philip Cullen and starring the hugely talented Lochlann O’Mearain, this commercial launches an exciting new departure for the brand. A huge thank you to our clients Teresa Brophy and Hylda Adams for their involvement throughout.

Bring Home the Bacon

Posted on February 23, 2011 by Sarah.Maher

Our latest campaign for Bord Bia launches today. ‘Bring home the Bacon’ features Hector O’hEochagain passionately encouraging consumers to only buy pork, ham and bacon with the Quality Mark.

The Irish pork industry is under serious threat, suffering massive losses of €1,000,000 a week, according to the Irish Farmers Association.

‘Bring home the Bacon’ is all about getting us to rethink our choices and to buy products with the Quality Mark, because that way we know our money is supporting Irish industry and jobs.

Hector was brilliant, the guys in Piranha Bar did a super job in record time, and the client was enthusiastic and supportive of the idea from the beginning; all of which made a hectic process very enjoyable and productive.

Check out our own mini-launch with our staff where we treated everyone to some delicious Quality Mark bacon butties…any excuse.

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Bloom just keeps growing and growing

Posted on June 4, 2010 by Ray.Swan

Bloom is Ireland’s single biggest garden event, and with so much going on, it wasn’t a big stretch for us to come up with our ‘Ireland’s biggest garden festival’ campaign. The campaign, which spans press, radio, transport and digital, brings to life in a very visual way, the size and scope of this great five day event in the Phoenix Park.

We would like to think that this print warrants a second or even a third look, there are so many little details that we’ve manage to include (spot the nudists).

The 3D type and extensive comping was done by Walter MacLachlan of iCraft. Check it out below, the event takes place over the June bank holiday weekend and since kids go free, it could be a good day out for the whole family. I’m especially interested in the Beer Garden with its Magical Perennial Beer Trees.

There are no nudists by the way.

Click on the image to view at a larger size.

All about Quality

Posted on September 25, 2009 by Administrator

This week sees the airing of our first campaign for Bord Bia, an account which we were absolutely delighted to be awarded last month after a tendering process which began in May of this year. The campaign is designed to make consumers more aware of the care and attention that goes into the products that bear the Quality Mark at different stages in production. The quality assurance scheme is all about ensuring that the process framers, growers and food processors go through reaches the highest standard.

The ad looks at the people who adhere to this process to see what it means to them, and ultimately what the benefit is the consumer. Quality assurance means peace of mind and in the current environment of recessionary woes and worry, what could be more important?

Above: Cast members take 5 on the Bord Bia shoot.