Bloom is Ireland’s single biggest garden event, and with so much going on, it wasn’t a big stretch for us to come up with our ‘Ireland’s biggest garden festival’ campaign. The campaign, which spans press, radio, transport and digital, brings to life in a very visual way, the size and scope of this great five day event in the Phoenix Park.

We would like to think that this print warrants a second or even a third look, there are so many little details that we’ve manage to include (spot the nudists).

The 3D type and extensive comping was done by Walter MacLachlan of iCraft. Check it out below, the event takes place over the June bank holiday weekend and since kids go free, it could be a good day out for the whole family. I’m especially interested in the Beer Garden with its Magical Perennial Beer Trees.

There are no nudists by the way.

Click on the image to view at a larger size.

This week sees the airing of our first campaign for Bord Bia, an account which we were absolutely delighted to be awarded last month after a tendering process which began in May of this year. The campaign is designed to make consumers more aware of the care and attention that goes into the products that bear the Quality Mark at different stages in production. The quality assurance scheme is all about ensuring that the process framers, growers and food processors go through reaches the highest standard.

The ad looks at the people who adhere to this process to see what it means to them, and ultimately what the benefit is the consumer. Quality assurance means peace of mind and in the current environment of recessionary woes and worry, what could be more important?

Above: Cast members take 5 on the Bord Bia shoot.