Look out for our new TV commercials for Hidden Hearing, which went on air on St. Stephen’s Day. The job of this commercial is to show people who may be suffering hearing loss how they are sometimes seen by the other people in their lives. With the campaign line ‘People notice hearing loss, not hearing aids’, we reveal how using a discreet hearing aid will help remove the barriers that separate them from others.

We shot the 40 second commercial in December with Speers Film. Lenny Abramson (award winning feature film director of ‘Garage, ‘Adam & Paul’ etc) directed and the six cast members were found after a lengthy casting process. We think the cast offer authentic, subtle and very effective performances which hopefully create a memorable call to action. The high production values and confident approach speaks volumes of Hidden Hearing’s brand leadership position.