Top 100 Brands list (Nielsen) has just been published by Checkout. A freshly printed copy arrived on my desk this morning. A massive well done to Coca-Cola who have held the number one position for the last five years. A superb achievement and a business we have been extremely proud to partner. And Tayto, rising from number 10 in 2008, to number 5 in 2010. A tremendous achievement too. Well done to DDFHB for boosting Brennan’s position from number 4 to number 3, to Irish International BBDO for their work in moving Avonmore’s position and to QMP Publicis for shooting Cadbury up the league from number 9 to number 6. I know it isn’t marketing alone that helps to boost these positions, but clearly it is a contributing factor.

Above: Coca-Cola ‘Open Happiness’ eBoy campaign by McCann Erickson Dublin. See original post here.

Above: Tayto autobiography of Mr. Tayto ‘The Man Inside the Jacket’ – The book concept was developed by McCann Erickson Dublin. The book has sold over 60,000 copies and was a Christmas number 1. See original post here.