The Irish Society For the Prevention of Cruelty to Children has a major problem: it simply cannot handle the number of calls it gets. Through our previous work with Cheerios sponsored Childline Breakfast Together Week, we learnt many of the serious issues facing the ISPCC on funding the Childline service, such as the fact that as much as 50% of calls to Childline go unanswered.
Simply put - serious cries for help tragically fall on deaf ears for no other reason than lack of funding. To help people understand this situation and dig deep for a truly great charitable organisation we made this film for them. Shot and produced for nothing, the idea is simple and extremely effective.
This is the ISPCC’s very first television commercial. Directed by Richard Chaney, the ad dramatises exactly what underfunding means to the ISPCC and the children who need its services.
Please click here to donate www.ispcc.ie We greatly appreciate your contribution. Dig deep people – charity begins at home.

Thank you to everyone who gave their valuable time; Speers Films, Jonny Speers and Richard Chaney and the guys here; Laura, Ray, Emma, Leona, Jono and Martina.