We're one of Ireland’s leading full service communications agencies. Our philosophy is simply, the Truth Well Told. We believe in finding the truth about a category, a brand or a consumer and amplifying it bravely and creatively.
If you’re one of the many people who were lucky enough to get a new laptop this Christmas, or purchased yourself one in the New Year sales, this new broadband product from Three might interest you. Three’s Mobile SURF KITS are a modem preloaded with data so you can just plug in and surf. Check out the nice little animation that we did with the Element; sound was done in Mutiny.
Look out for our new TV commercials for Hidden Hearing, which went on air on St. Stephen’s Day. The job of this commercial is to show people who may be suffering hearing loss how they are sometimes seen by the other people in their lives. With the campaign line ‘People notice hearing loss, not hearing aids’, we reveal how using a discreet hearing aid will help remove the barriers that separate them from others.
We shot the 40 second commercial in December with Speers Film. Lenny Abramson (award winning feature film director of ‘Garage, ‘Adam & Paul’ etc) directed and the six cast members were found after a lengthy casting process. We think the cast offer authentic, subtle and very effective performances which hopefully create a memorable call to action. The high production values and confident approach speaks volumes of Hidden Hearing’s brand leadership position.
It’s like, Three came to us and they’re all like, “we’ve got this like, amazing Prepay offer where you can like get all you can eat data ok and like, free any network texts and like, free three to three calls,” so like, we came up with this like, advertising campaign with Jedward like doing their thing and calling and texting and twittering each other even though they’re like, in the same room and stuff ‘cos like, John and Edward are like an extreme example of like, our audience ok, so like they can never be too connected, and that’s like why prepay from 3 is like sooooo perfect for them. We hope you like, like it.
McCanns are delighted to share our first campaign for Boylesports. It was a big one to start with too. We quickly learnt that Cheltenham for bookies is like Christmas for toy shops. It’s hectic to say the least but we loved every minute of it. It always helps when you have great clients pushing for exciting and dare I say ‘risky’ work. It’s a breath of fresh air! So a big ‘tip of the cap’ to Mark, Natasha & Co. in Boylesports for not only giving us an amazing offer to sell but also for demanding that we went wild on it.
The offer was named ‘Every 2nd Counts’ and basically if your horse finished 2nd in any of the first four races on day 1 then Boylesports gave your cash back – even I knew that was a cracker of a deal and I’ve never gambled on anything in my life.
We boiled the offer down and analysed what it meant to your average punter. Our conclusion was that it was a second chance no wait hang on it was four second chances – not bad!!! I think its fair to say every gambler loves a second chance and the fact they get four here, well, it was a no-brainer. We put in a few scenarios that every gambler could probably relate to.
The ‘We Bet’ mechanism is a new brand philosophy and strategy that we are implementing to Boylesports and it’s really starting to come together. It allows Boylesports to tell it like it is in a clever tactical way. Here’s some of the work:
Press Ad / Window Vinyls
Tactical Press Ad that ran on the day of the election.
Suffolk St Banner
Mark and Natasha were in with us and said that the campaign went down really well overall. More importantly they reached their acquisition targets so RESULT!
Roll on Punchestown!!!
Here’s our first campaign for 3 using their fresh new visual identity. The new TV ad went live in March, as part of an integrated four week campaign and depicted Harry, our new data character, eating as much data as he could while also getting loads of voice and text, showing the benefits of the Flex Max plans. We also developed press, radio, outdoor, including outdoor specials and POS.
It was great fun working on this campaign and the guys in the Element did a great job in bringing Harry to life. We are looking forward to seeing a meter high Harry on top of a bus stop next week!
Our latest campaign for Bord Bia launches today. ‘Bring home the Bacon’ features Hector O’hEochagain passionately encouraging consumers to only buy pork, ham and bacon with the Quality Mark.
The Irish pork industry is under serious threat, suffering massive losses of €1,000,000 a week, according to the Irish Farmers Association.
‘Bring home the Bacon’ is all about getting us to rethink our choices and to buy products with the Quality Mark, because that way we know our money is supporting Irish industry and jobs.
Hector was brilliant, the guys in Piranha Bar did a super job in record time, and the client was enthusiastic and supportive of the idea from the beginning; all of which made a hectic process very enjoyable and productive.
Check out our own mini-launch with our staff where we treated everyone to some delicious Quality Mark bacon butties…any excuse.
When times get tough it’s good to know that certain brands are doing everything they can to keep costs down for the consumer. None more so than SuperValu. Here’s our new TV spot which launches their ‘New ways to save every day’ campaign. Shot by Paul Fraser from Jumper Productions using lovely SuperValu staff. Enjoy!
There’s nothing like a cheese toastie on a cold day, with this in mind we created the new Charleville outdoor work ‘Toastiville’. A big thanks to photographer Trevor Hart and food stylist Sally Dunne for their meticulous work and retoucher Tony Gold for adding a little magic and of course Jennifer Hall, our client, for her cheese expertise throughout. I hope they warm up a few passers by.
It’s one thing for our Mammies to say they like our ad but when the man himself Ray D’Arcy says it’s “brilliant” on air it means that little bit more (Sorry Mum). Here’s an excerpt from his show on Tuesday.
Our challenge was to bring the town of Charleville’s passion and pride for their cheese to life. So we created a place where everything they do is ‘For the love of cheese’.
The McCann’s team (Ross Hardiman, David Bowen, Graham Nolan, Andrea Galligan, Onagh Carolan) would like to thank everyone involved in making this whole project fun from start to finish. Special thanks to the directors Zak & Dan of Sonny London for helping us piece together this wonderful puzzle. Another big thanks to Phil Chapman, April Redmond, Susan Geaney and Jen Hall from Kerry Foods for making it all possible and finally a ‘tip of the cap’ to the unbelievable talent of the Fallover family for the construction of Ireland’s first subterranean cheese making machine.
Hope you enjoy!
And here’s how we did it.
This year we had the absolute pleasure of making a 20” TV Spot for the Cheerios® Christmas Panto. (“Oh no you didn’t, Oh yes we did”) Let’s face it Christmas wouldn’t be Christmas without the Panto. Forget the shop windows and the fancy lights the only way to really get you in the festive mood is the Cheerios® Christmas Panto.
With the help of the unbelievably talented Piranha Bar gentlemen, we made this 20” 3D animation of a Panto set in Cheerio® land. The wonderful Brian Dowling and Sammy Sausages (A.K.A Alan Hughes) lent their voices to help capture the fun and energy of it all. So a big ‘tanks a thousand’ to everyone involved. Now get yourselves down to Dublin’s Tivoli Theatre or the Cork Opera House and let the Panto fun and frolics takeover.
Over a 52-year career, he has become a fixture of the entertainment world. He has amassed hundreds of gold and platinum discs and awards, including three Brit awards and two Ivor Novello awards. He has had more than 130 singles, albums and EPs make the UK Top 20, more than any other artist. He has achieved 14 UK number one singles and is the only singer to have had a number one single in the UK in six consecutive decades. He is the biggest selling singles artist of all time in the UK, with total sales of over 27 million and UK album sales of over 18 million. He has sold more than 150 million singles worldwide… and he inspired our latest Heineken Christmas campaign.
We just swapped out the mistletoe and wine for mistletoe and beer.
In the 80’s as a boy, one ad always grabbed my attention and as far as I can gather has stuck in the minds of a generation. The iconic Kia-Ora animation of a boy and his dog being harassed by a bunch of crows who sing “I’ll be your dawg” to a calypso beat in an effort get some of his juice.
We had the pleasure of reviving our childhood favourite by using the classic Kia-Ora crows to launch their new double strength dilutable. We tracked down the original animator Oscar Grillo, an amazing Argentinian Illustrator who worked on the 1983 ad and he was delighted to draw us up some new characters. A big thank you to composer John McPhillips for our radio, which was an expert homage to the caribbean calpso sound of the original – all together now – We all adore-a Kia-Ora!
Lifestyle Sports have just launched their back to school campaign in press, radio and extensive point-of-sale displays throughout their stores nationwide. We produced a 12 page catalogue for press insertions and in-store, featuring the great range of products available at Lifestyle Sports. The campaign fused sporting activities and back to school themes – our models were fantastic on the shoot, which was photographed by Barry McCall and styled by Aisling Farinella.
Here’s the latest spot in our ‘3 your mind’ campaign. In this commercial ‘3 Broadband’ gives a couple the magic ability to open things as they wish. As 3 now offers broadband at an incredibly low price, the world of the internet is now more open than ever before.
The commercial was shot by Arni Thor Jonsson through H2 Films over two long cold nights in Dublin city centre.
It was ‘interesting’ to say the least. Every crackpot in the city seems to come out between the hours of midnight and 3am. A great time to have a chat with a total mentalist, if you’re interested in that type of thing…
