We were asked to produce stings for the Ray D’Arcy Show on Today FM and outdoor posters to promote HB Iceberger, Ireland’s No. 1 ice-cream for Unilever. We had heard myths of an Iceberger loving Yeti. Our job was to find this elusive Yeti, sorry, to find this elusive ‘Iceberger-loving’ Yeti. Easy! After days of examing old grainy photos, we found a few clues leading us to his agent. His agent set up a meeting, so we flew to somewhere very cold.
On meeting the Yeti, we found out his love for Icebergers started a long time ago after being sent to Irish college for the summer. He wouldn’t go into anymore details. He’s very private! Luckily he has a home studio in his Ice Cave, so we spent the day eating Icebergers and recording his reactions. Considering he’s very shy, he did extremely well. Thanks to everyone involved, hope you enjoy.
Above: Our Yeti sprawled across 6 Sheets and Bus T-Side formats.
Above: Andrea, David and Ross bump into the Yeti in the local Spar.
Here is the first product ad under the new ‘3 your mind’ campaign theme. With 3 you can do things that you just never thought possible.
In this instance the lady in the apartment has magically taken on the properties of the product ‘3Pay’. Now she can talk to anyone on any network for free at weekends. She can even talk directly to the characters in a dodgy soap opera!
We also launched with special outdoor formats including an Aircoach wrap and a special 240 sheet in Dun Laoghaire Dart station to bring the idea to life in larger high profile formats. Also take a look at our Luas domination which broke the standard formats of the tram!
240 Sheet in Dun Laoghaire.
3Pay Luas domination.
Our national press campaign also demonstrated the core campaign idea of doing things you never thought possible, and you can also listen to our radio ads below.
Our new campaign to relaunch LowLow in Ireland has just gone live this week. Low Low is about having it all, great taste and 81% less saturated fat. In our communications idea, we were looking for opportunities to demonstrate this have it all attitude in other areas of women’s lives. Moments when women feel especially good about themselves, where without any hint of effort, they are doing something special for themselves both physically and emotionally.
A girl’s night out was the perfect example of this balance. Not only do women enjoy the physical exertion of dancing the night away with their friends (not that that’s the reason they do it) - there is also this emotional highlight, in the post dancing, tea and toast moment where the night is discussed.
Beyond the TV and Outdoor there’s a massive campaign including PR, pop up cafes and movie tie ins – to see what’s happening go to www.facebook.com/lowlowireland
The task was to bring this beautifully shot Coke TV advert to life in outdoor. This was a great chance to do something different and Coca-Cola were really excited with the idea of producing outdoor specials. With the help of our special builds hero Colin Doyle from Eclipse Lighting, we created 48 sheets where the characters from the TV ad are literally stealing the Coke bottles off the 48 sheet.
We created 3D models of our adorable yet mischievous bugs plus a huge 3D Coke bottle to maximize impact. When these elements were added to the vibrant spring look and feel of the TV ad, we were left with really colourful, eye catching and memorable outdoor ads that literally ‘steal’ your attention (no pun intended). A big thanks to everyone involved.
Lollipop Day is Friday 26th and Saturday 27th of February this year. There are around 400 new cases of Oesophageal Cancer diagnosed in Ireland each year. Prognosis is poor with 90% of patients dying of their cancer. Lollipop day was launched in 2001 to raise awareness and fund research into Oesophageal Cancer.
The campaign has grown bigger than ever this year, with an integrated approach across advertising, P.R. and digital. With this in mind, we gave the campaign an overhaul with a bold new look.
The P.R. launch managed by Drury Communications kicks off this Friday at 1pm in St. Stephen’s Green Shopping Centre. The public are invited to sign the Lollipop Wall and pledge their support to Lollipop Day. There will also be a sing song with a local school choir. We hope you can join us.
Universal McCann negotiated an excellent press campaign with Metro Herald where these key P.R. events were communicated. Padraig Harrington came on board again as our brand ambassador. He was also the voice of our radio advert.
Gaumina also came on board this year as a digital partner. The digital campaign focused on developing a strong presence in social media. This was promoted by building appropriate content on-line and seeding through relevant forums. There was also an investment in online advertising to boost traffic to the Lollipop Day website.
3 Mobile burst into January by launching their new campaign for Contract Free 3Pay Broadband.
The big idea behind the campaign was that 3Pay Broadband is mobile broadband with all the benefits of fixed line, but without the hassle.
There are no contracts, no wires and no bills to tie you down. Its Broadband you can use on the go, whenever you like.
Following this lead the creative concept was to develop a ‘no strings attached’ using humorous relationship metaphors as powerful copy headlines. We lead with three engaging lines: ‘Looking for an open relationship?’ ‘Not looking for commitment?’ and the playful ‘Fancy a fling?’
Golden Square.
Dart Card.
48 Sheet.
We also had the opportunity to develop a 96 sheet special which was extremely eye catching and appealing.
There aren’t many things that can compete with the Heineken Cup for sheer drama and excitement. Except perhaps the drama of getting your pints of precious Heineken from A to B - in a packed pub of people, watching the game - without spilling a drop. That comes pretty close.
Here are the first two of five commercials we’ve just created which focus on this and other similar dramas that happen in the pub while watching the Heineken Cup. We’ll show you the other three as soon as they go on air.
‘Up & Under’.
‘Intercept’.
A big thank you goes to Brian O’Malley and Paul Holmes of Red Rage Productions who directed and produced them. And to our Heineken clients Aileen Donoghue and Aisling O’Brien for their invaluable contributions throughout. We hope you like them.
We’ve also just produced an outdoor campaign which focuses on the drama and excitement of the tournament itself. They were shot by Kevin Griffin and were retouched by Taylor James.
Now all we want is a Leinster v Munster Heineken Cup final in Paris in May. Fingers crossed.
Every art director loves to have a go at liquidy shots from time to time. Every art director also loves beer. With our Heineken posters the planets aligned with liquidy beery goodness.
Shot by Ray Massey and retouched by Taylor James these posters remind us that beer, apart from being tasty, is also very very beautiful.
The nation has voted… In 2009 Garnier polled people around Ireland to find our nation’s favourite Nutrisse shade. Over 10,000 Irish people voted and Intense Red 6.66 was voted as Ireland’s favourite Nutrisse shade!
To celebrate Ireland’s most loved colour, Local Irish celebrity and Garnier’s first Irish spokesperson Lorraine Keane, glamorously modelled the Nutrisse ‘Shade of the Nation’ to fabulous effect in our recent Oct/Nov campaign which displayed the shade’s richness, radiance and warmth in large format outdoor and press.
Our new Diet Coke Outdoor posted this week. The shoot took place in London last June, with the model photographed by Irish photographer Conor Masterson, and the liquid shot by well-known specialist Ray Massey.
This week sees the release of our new Heineken Music work. As part of the ongoing “Live every last drop” campaign, it once again focuses on the interesting life of a Heineken Bottle, but this time in a musical context.
Here’s some new international work we’ve just done for Irish Mist. The clients (Nora McNulty and Kevin Abrook from C&C) wanted to re-launch this whiskey liqueur in an elegant new bottle to a younger audience. Their main objective was to show the versatility of the product itself.
Irish people are known the world over as being incredibly social. We’re known for our natural ability to get on with others. Our simple idea was to show how easily Irish Mist mixes with other elements (ice, cola, lime etc.) to create the perfect drink under the tag line ‘ridiculously sociable’.
I’m not at all political, so this post is purely about the design aspect of these wonderful boards, not what they stand for.
They bombard us on our way into work and have largely become wallpaper to a lot of us, yet some had me stopped in my tracks. Here’s a run-down of some of my favourites… Ronan Callely seems to be the only candidate making use of a die-cut board:
I’m not at all political, so this post is purely about the design aspect of these wonderful boards, not what they stand for.
