Lollipop Day is Friday 26th and Saturday 27th of February this year. There are around 400 new cases of Oesophageal Cancer diagnosed in Ireland each year. Prognosis is poor with 90% of patients dying of their cancer. Lollipop day was launched in 2001 to raise awareness and fund research into Oesophageal Cancer.
The campaign has grown bigger than ever this year, with an integrated approach across advertising, P.R. and digital. With this in mind, we gave the campaign an overhaul with a bold new look.
The P.R. launch managed by Drury Communications kicks off this Friday at 1pm in St. Stephen’s Green Shopping Centre. The public are invited to sign the Lollipop Wall and pledge their support to Lollipop Day. There will also be a sing song with a local school choir. We hope you can join us.
Universal McCann negotiated an excellent press campaign with Metro Herald where these key P.R. events were communicated. Padraig Harrington came on board again as our brand ambassador. He was also the voice of our radio advert.
Gaumina also came on board this year as a digital partner. The digital campaign focused on developing a strong presence in social media. This was promoted by building appropriate content on-line and seeding through relevant forums. There was also an investment in online advertising to boost traffic to the Lollipop Day website.
3 Mobile burst into January by launching their new campaign for Contract Free 3Pay Broadband.
The big idea behind the campaign was that 3Pay Broadband is mobile broadband with all the benefits of fixed line, but without the hassle.
There are no contracts, no wires and no bills to tie you down. Its Broadband you can use on the go, whenever you like.
Following this lead the creative concept was to develop a ‘no strings attached’ using humorous relationship metaphors as powerful copy headlines. We lead with three engaging lines: ‘Looking for an open relationship?’ ‘Not looking for commitment?’ and the playful ‘Fancy a fling?’
Golden Square.
Dart Card.
48 Sheet.
We also had the opportunity to develop a 96 sheet special which was extremely eye catching and appealing.
There aren’t many things that can compete with the Heineken Cup for sheer drama and excitement. Except perhaps the drama of getting your pints of precious Heineken from A to B - in a packed pub of people, watching the game - without spilling a drop. That comes pretty close.
Here are the first two of five commercials we’ve just created which focus on this and other similar dramas that happen in the pub while watching the Heineken Cup. We’ll show you the other three as soon as they go on air.
‘Up & Under’.
‘Intercept’.
A big thank you goes to Brian O’Malley and Paul Holmes of Red Rage Productions who directed and produced them. And to our Heineken clients Aileen Donoghue and Aisling O’Brien for their invaluable contributions throughout. We hope you like them.
We’ve also just produced an outdoor campaign which focuses on the drama and excitement of the tournament itself. They were shot by Kevin Griffin and were retouched by Taylor James.
Now all we want is a Leinster v Munster Heineken Cup final in Paris in May. Fingers crossed.
Every art director loves to have a go at liquidy shots from time to time. Every art director also loves beer. With our Heineken posters the planets aligned with liquidy beery goodness.
Shot by Ray Massey and retouched by Taylor James these posters remind us that beer, apart from being tasty, is also very very beautiful.
The nation has voted… In 2009 Garnier polled people around Ireland to find our nation’s favourite Nutrisse shade. Over 10,000 Irish people voted and Intense Red 6.66 was voted as Ireland’s favourite Nutrisse shade!
To celebrate Ireland’s most loved colour, Local Irish celebrity and Garnier’s first Irish spokesperson Lorraine Keane, glamorously modelled the Nutrisse ‘Shade of the Nation’ to fabulous effect in our recent Oct/Nov campaign which displayed the shade’s richness, radiance and warmth in large format outdoor and press.
Our new Diet Coke Outdoor posted this week. The shoot took place in London last June, with the model photographed by Irish photographer Conor Masterson, and the liquid shot by well-known specialist Ray Massey.
This week sees the release of our new Heineken Music work. As part of the ongoing “Live every last drop” campaign, it once again focuses on the interesting life of a Heineken Bottle, but this time in a musical context.
Here’s some new international work we’ve just done for Irish Mist. The clients (Nora McNulty and Kevin Abrook from C&C) wanted to re-launch this whiskey liqueur in an elegant new bottle to a younger audience. Their main objective was to show the versatility of the product itself.
Irish people are known the world over as being incredibly social. We’re known for our natural ability to get on with others. Our simple idea was to show how easily Irish Mist mixes with other elements (ice, cola, lime etc.) to create the perfect drink under the tag line ‘ridiculously sociable’.
I’m not at all political, so this post is purely about the design aspect of these wonderful boards, not what they stand for.
They bombard us on our way into work and have largely become wallpaper to a lot of us, yet some had me stopped in my tracks. Here’s a run-down of some of my favourites… Ronan Callely seems to be the only candidate making use of a die-cut board:
Lollipop Day is Friday 26th and Saturday 27th of February this year. There are around 400 new cases of Oesophageal Cancer diagnosed in Ireland each year. Prognosis is poor with 90% of patients dying of their cancer. Lollipop day was launched in 2001 to raise awareness and fund research into Oesophageal Cancer.
I’m not at all political, so this post is purely about the design aspect of these wonderful boards, not what they stand for.
