We're one of Ireland’s leading full service communications agencies. Our philosophy is simply, the Truth Well Told. We believe in finding the truth about a category, a brand or a consumer and amplifying it bravely and creatively.

Artists in Residence…

Posted on January 20, 2012 by Andrea.Galligan

My colleague Jen Maher and I joined Colin Doyle and Amanda Moran in the Residence Bar for the Eclipse Media Christmas bash back in December. It was great to celebrate with the guys and see our work for Coca Cola given such prominence on the night.

We have run several high profile outdoor campaigns with Eclipse on behalf of Three Mobile, Nescafe and Coca Cola and are always blown away at how they turn every challenge into an opportunity.

And it’s not just our clients they do superb work for – I especially liked the ‘industry first’ work they did for Philadelphia last year, where we saw touch screens embedded into 6 sheets. Consumers could navigate their way around the recipes and ingredients with an option to email the recipes to themselves. This allowed the client the ability to capture data as the software had a built in tracker for the most popular sites, days, recipes and amount of time spent on each page.

Here’s to another great year of innovation guys!

December 2011, Coca Cola, Open Happiness can dispenser

April 2011, Three Mobile, i-phone campaign

November 2011, Philadelphia ‘Love it’ campaign

Shaking up the Happiness with Coke.

Posted on November 24, 2011 by Nikki.Gregory

In the spirit of Christmas, and Coca Cola, our creative team at McCanns came up with a very generous way of “Sharing the Happiness” this festive season. Enlisting the help of our friends at Eclipse Media, we installed a six sheet mini-can dispenser in several Shopping Centers around Ireland to the delight of the general public. With a simple wave of the hand, the six sheet dispenses a free can of either Coke, Diet Coke, or Coke Zero, with a total of 50,000 of them being given away over Christmas. We went out to one of the locations, the Ilac Shopping Centre, to film this mechanical gift giver in action and to see the reaction of its users.

Take a look….

Irish True.

Posted on October 24, 2011 by Shay.Madden

This month saw the launch of an exciting new global campaign for our client Tullamore Dew. Created and conceived by US creatives Jeff Weiss and Paul Opperman with a little help from ourselves, the print features striking images and charismatic characters that evoke the true spirit of the Irish. The print images were beautifully shot by Moshe Brakha.

The tv was shot locally in Dublin in Bongo Ryan’s pub, directed by the well known film maker Jake Scott.

Poster of the month

Posted on January 21, 2011 by Administrator

A short word of thanks to Louise Bannon of Dublin Airport Authority who had some kind words to say about our Heineken Christmas campaign in the latest issue of Marketing magazine, making it the poster of the month in December. Louise makes a good point by highlighting that we were all more focused on icy footpaths in December than catching a glimpse of posters – but our Mistletoe poster caught her eye.
Louise, we’re sending some Heineken over as a thank you!
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Toastiville

Posted on January 19, 2011 by David.Bowen

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There’s nothing like a cheese toastie on a cold day, with this in mind we created the new Charleville outdoor work ‘Toastiville’. A big thanks to photographer Trevor Hart and food stylist Sally Dunne for their meticulous work and retoucher Tony Gold for adding a little magic and of course Jennifer Hall, our client, for her cheese expertise throughout. I hope they warm up a few passers by.

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Cliff rules

Posted on December 16, 2010 by Ray.Swan

Over a 52-year career, he has become a fixture of the entertainment world. He has amassed hundreds of gold and platinum discs and awards, including three Brit awards and two Ivor Novello awards. He has had more than 130 singles, albums and EPs make the UK Top 20, more than any other artist. He has achieved 14 UK number one singles and is the only singer to have had a number one single in the UK in six consecutive decades. He is the biggest selling singles artist of all time in the UK, with total sales of over 27 million and UK album sales of over 18 million. He has sold more than 150 million singles worldwide… and he inspired our latest Heineken Christmas campaign.

We just swapped out the mistletoe and wine for mistletoe and beer.

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The big picture

Posted on October 21, 2010 by Administrator

There’s some unusual advertising around the city of London. Colossal black and white portraits of ordinary folk framed by the striking yellow of Aviva on the sides of buildings with simply the web address as headline – youarethebigpicture.com It appears this is a global project taking place simultaneously across 5 cities. Although taking place on a big scale the breaking out of traditional ad sites coupled with the intrigue of the url stayed with me till I went to the site and got the whole story. It’s a pretty nice site too.

I’ll be your blog

Posted on September 29, 2010 by David.Bowen

In the 80’s as a boy, one ad always grabbed my attention and as far as I can gather has stuck in the minds of a generation. The iconic Kia-Ora animation of a boy and his dog being harassed by a bunch of crows who sing “I’ll be your dawg” to a calypso beat in an effort get some of his juice.

Above: Kia-Ora 6 Sheet.

We had the pleasure of reviving our childhood favourite by using the classic Kia-Ora crows to launch their new double strength dilutable. We tracked down the original animator Oscar Grillo, an amazing Argentinian Illustrator who worked on the 1983 ad and he was delighted to draw us up some new characters. A big thank you to composer John McPhillips for our radio, which was an expert homage to the caribbean calpso sound of the original – all together now – We all adore-a Kia-Ora!

Unurth Street Art

Posted on September 21, 2010 by Matt.Whitby

There’s a great database of street art from around the world at unurth.com

Here are a couple of my favourites from the site, but make sure you bookmark it as there’s heaps of content to browse through.

Campbell’s Tomato Spray by Mr. Brainwash, Los Angeles.

Os Gémeos + Blu, Lisbon.

Iemza, Reims, France.

Maser/Damo

Posted on September 20, 2010 by David.Bowen

Walking around Dublin recently I’ve noticed some quite different looking graffiti. Old advertising typography combined with a familiar poetry.

I was soon to discover that it is a brilliant collaboration between street artist Maser and the inimitable Dubliner Damian Dempsey.

Keep an eye out for them around the city and see the full set at theyareus.ie

Photo credit: Aidan Kelly/Maser

Great outdoor advertising

Posted on August 23, 2010 by Administrator

www.toxel.com have pulled together some cool creative outdoor advertising from around the world, here are some of our favourites:

Above: Bus shelters made to look frozen in Russa for a Coca-Cola summer campaign.

Above: MacFries Pedestrian Crossing in Switzerland.

Above: Huge fork promoting fresh vegetarian food at Tibits restaurant in Switzerland.

See the original toxel.com post here.

Have you had one Yeti?

Posted on June 1, 2010 by Ross.Hardiman

We were asked to produce stings for the Ray D’Arcy Show on Today FM and outdoor posters to promote HB Iceberger, Ireland’s No. 1 ice-cream for Unilever. We had heard myths of an Iceberger loving Yeti. Our job was to find this elusive Yeti, sorry, to find this elusive ‘Iceberger-loving’ Yeti. Easy! After days of examing old grainy photos, we found a few clues leading us to his agent. His agent set up a meeting, so we flew to somewhere very cold.

On meeting the Yeti, we found out his love for Icebergers started a long time ago after being sent to Irish college for the summer. He wouldn’t go into anymore details. He’s very private! Luckily he has a home studio in his Ice Cave, so we spent the day eating Icebergers and recording his reactions. Considering he’s very shy, he did extremely well. Thanks to everyone involved, hope you enjoy.

Above: Our Yeti sprawled across 6 Sheets and Bus T-Side formats.

Above: Andrea, David and Ross bump into the Yeti in the local Spar.

Do things you never thought possible with 3Pay

Posted on May 21, 2010 by Andrea.Galligan

Here is the first product ad under the new ‘3 your mind’ campaign theme. With 3 you can do things that you just never thought possible.
In this instance the lady in the apartment has magically taken on the properties of the product ‘3Pay’. Now she can talk to anyone on any network for free at weekends. She can even talk directly to the characters in a dodgy soap opera!

We also launched with special outdoor formats including an Aircoach wrap and a special 240 sheet in Dun Laoghaire Dart station to bring the idea to life in larger high profile formats. Also take a look at our Luas domination which broke the standard formats of the tram!

240 Sheet in Dun Laoghaire.

3Pay Luas domination.

Our national press campaign also demonstrated the core campaign idea of doing things you never thought possible, and you can also listen to our radio ads below.

3Pay Press.

Stealing your attention

Posted on April 1, 2010 by Ross.Hardiman

The task was to bring this beautifully shot Coke TV advert to life in outdoor. This was a great chance to do something different and Coca-Cola were really excited with the idea of producing outdoor specials. With the help of our special builds hero Colin Doyle from Eclipse Lighting, we created 48 sheets where the characters from the TV ad are literally stealing the Coke bottles off the 48 sheet.

We created 3D models of our adorable yet mischievous bugs plus a huge 3D Coke bottle to maximize impact. When these elements were added to the vibrant spring look and feel of the TV ad, we were left with really colourful, eye catching and memorable outdoor ads that literally ‘steal’ your attention (no pun intended). A big thanks to everyone involved.

A little lolly goes a long way

Posted on February 25, 2010 by Andrea.Galligan

Lollipop Day is Friday 26th and Saturday 27th of February this year. There are around 400 new cases of Oesophageal Cancer diagnosed in Ireland each year. Prognosis is poor with 90% of patients dying of their cancer. Lollipop day was launched in 2001 to raise awareness and fund research into Oesophageal Cancer.

The campaign has grown bigger than ever this year, with an integrated approach across advertising, P.R. and digital. With this in mind, we gave the campaign an overhaul with a bold new look.

The P.R. launch managed by Drury Communications kicks off this Friday at 1pm in St. Stephen’s Green Shopping Centre. The public are invited to sign the Lollipop Wall and pledge their support to Lollipop Day. There will also be a sing song with a local school choir. We hope you can join us.

Universal McCann negotiated an excellent press campaign with Metro Herald where these key P.R. events were communicated. Padraig Harrington came on board again as our brand ambassador. He was also the voice of our radio advert.

Gaumina also came on board this year as a digital partner. The digital campaign focused on developing a strong presence in social media. This was promoted by building appropriate content on-line and seeding through relevant forums. There was also an investment in online advertising to boost traffic to the Lollipop Day website.