We were asked to produce stings for the Ray D’Arcy Show on Today FM and outdoor posters to promote HB Iceberger, Ireland’s No. 1 ice-cream for Unilever. We had heard myths of an Iceberger loving Yeti. Our job was to find this elusive Yeti, sorry, to find this elusive ‘Iceberger-loving’ Yeti. Easy! After days of examing old grainy photos, we found a few clues leading us to his agent. His agent set up a meeting, so we flew to somewhere very cold.

On meeting the Yeti, we found out his love for Icebergers started a long time ago after being sent to Irish college for the summer. He wouldn’t go into anymore details. He’s very private! Luckily he has a home studio in his Ice Cave, so we spent the day eating Icebergers and recording his reactions. Considering he’s very shy, he did extremely well. Thanks to everyone involved, hope you enjoy.

Above: Our Yeti sprawled across 6 Sheets and Bus T-Side formats.

Above: Andrea, David and Ross bump into the Yeti in the local Spar.

We have just gone live with 3’s new Business campaign which includes press, radio and digital. We wanted to show the potential cost savings that are available to small and medium businesses when they switch their business phones to 3.

We articulated this notion by presenting tangible examples of this cost saving. This could include a year’s supply of couriers, new computer equipment or something more light-hearted such as a team building event like paint-balling.

We shot the photography in studio with Trevor Hart and had one (very cold) morning location work with Paintballing professionals in Bray. The campaign has also been translated into radio and digital. Take a look here:

Press (click to view at a larger size).

Press (click to view at a larger size).

Radio Ads.

Ray and Andrea on the paint-balling shoot.