TV3 | Demand blog

In a hugely well attended breakfast meeting yesterday morning, the TV heavyweights were out in force.

RTE’s Geraldine O’Leary, TV3’s Daragh Byrne and Deirdre Macklin and Richard Kelly from Sky all lead precise and punchy presentation decks to tell us about the powerful nature of TV. Jonathan Joyce from Magna lead the session and new’ish boss at Initiative, Paul Farrell opened the proceedings. We are big fans of the power of television in the Irish market. And those who say TV is a dead medium could not be further from the truth. TV content is phenomenal source of conversation on twitter and the Nielsen numbers prove its power. Yes. We’re watching, tweeting, on the laptop during TV broadcasts and we’re multitasking but that doesn’t mean we aren’t paying attention. It is all about content and critically it is all about Irish content. 13 of the Top 20 programmes on TV3 were Irish content (well done TV3)– not imports. RTE’s Top 20 has 19 home produced programmes.

The demand for relevant Irish content continues to grow. Sky have a global view of things and most striking is their potential to stream in different ads, to different homes, depending on who lives there. So the families get a family car ad and the young singles get a run around car streamed to their homes. Powerful stuff. Richard Kelly can be very proud of what has to be one of the strongest media brands and ideas ; ‘’believe in better’’. What Sky lack in Irish content and Irish stats for the breakfast’s audience they more than make up for with their vision of how a media brand can use really powerful branding for leadership, confidence and stature. If you’re not on telly in 2012, put it on your ‘’to do’’ list and call us – or, at least think about it. If you want more information of the presentation, Laura Rickard at Initiative can help you with that and the final word to Geraldine O’Leary ; ‘TV IS NOT DEAD, IT IS HAVING BABIES”

Paul Farrell of Initiative with Ann Corcoran of limetree