The recent 4-part investigation by the BBC called ‘The Virtual Revolution’ which was aired recently, has raised some questions on how the world wide web is changing our society, how we value our friendships and even how our brains process information. Two species of user have emerged based on the length of time they take to process information on web pages, the ‘Foxes’ and the ‘Hedgehogs’.

The ‘Hedgehogs’ are displaying a new way of thinking by association, leaping wildly from one subject to another in the space of a click – So which are you? An online experiment is looking to find out how we are changing, and if it’s for the better. Why not be a part and find out which type of user you are by visiting bbc.co.uk/virtualrevolution

The clip below explains the test and how the younger generation are embracing the web in a way many find devolutionary.

Autoglass® are Ireland’s leading vehicle glass repair and replacement company and over the years we have all become familiar with the Autoglass® adverts on the radio. While these were effective at driving business and building personality for the brand through the use of their own technicians for the voiceovers- affectionately becoming known as “The Autoglass® Man” - the client was looking for a step change in communication effectiveness.

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Last year we created an integrated campaign for our client Tayto Crisps. By the end of the campaign, Tayto had sold close to 1 million extra packets of crisps. Here’s my version of how it all came to pass…