Saturday night’s opening X-Factor saw massive viewership figures, the highest ever – with 730,000 people tuning into the show. This made TV3 the most watched channel for 15-44 year olds in Ireland for that time period. In Universal McCann, we always pride ourselves on the strength of our client’s programme access. The ‘Coca-Cola with Food’ campaign had prime position in the first centre break with ‘first-in-break’ access.

Certainly one of the highlights of the Saturday’s show was Shirlena Johnson with ‘Mercy’. This year’s X-Factor is set to be bigger and better than ever… tune in this Saturday at 19.30 and 20.45 for the Xtra-Factor!